It is with this mindset that Taste Heiven brings the product offerings to you, like family member. What we do not eat, will never be offered. What does not taste nice, we will not pass on. Hence, this brand brings the best of home cooked, comfort meals from Our Table to Yours. It is with earnest wish that every bite brings you the Taste of Heaven.
The centrepiece of the logo is a unique home icon (formed by the combination of the ark and tabernacle) emitting the aroma of tasty home-cooked food to depict the brand positioning of “Taste Heiven”. It brings to mind the warmth of family cooking and heirloom recipes that use the best ingredients including love and care. This align with the tagline of OUR TABLE TO YOURS… the curved plate also represents the serving table. The friendly, easy-on-the-eye typeface used for “Taste Heiven’ complements the graphic, conveying a sense of assurance that fresh and hot food will be delivered from mom’s kitchen right to your doorsteps. Using "hei" in Hebrew for Grace for the word “heiven” and to replace the letter “n”. Colours that depict natural, fresh ingredients are used to convey the feel of home. The aroma graphic is cleverly rendered to look like a thought bubble, thus depicting new culinary ideas, communicating Taste Heiven as a brand that continues to reinvent its recipes to keep pleasing taste buds.
Art Direction / Food Styling and Photography for Taste Heiven