Brief : To design a new brand for Milkshop Singapore under Gongcha group. A brand that produces fresh milk/soy and fresh juices. Client request for tone to be warmth and approachable.
Approach : Target at young consumers that are more health conscious. We came out with a au natural concept, where fresh ingredients from farm to the city dwellers.
Rationale logo : A sleek and modern stencil cut, to give it a modern urban farming edge to the logo. The i gives a slight fun twist , which is also like a house that farm all the freshest milk ingredients but also looks like a drinking straw. The modular stencil brings outs the innovative and adaptability of today’s modern and health conscious consumers.
Partner Agency : Akin Singapore https://helloakin.com