Approach : A total brand revamping for Neumind Learning Centre. Project involves from brand naming, strategy to design implementation. The brand Neumind is inspired by the increased neuron activity in the brain that occurs with the right stimulation. Neumind points to a new way of thinking, and represents a focus on neuroscience and engaging the mind of the students.
Rationale Logo : The logo design is derived from the idea of neuron activation and brain activity, which are symbolised by a spark. The spark also represents the positive mark that Neumind makes on their students, by providing them with an education and learning system of the highest quality. The freehand style of the logo gives a sense of liberty and freedom, and also depicts the organic nature of Neumind. Red symbolises energy, passion and a spirit of excellence, while the futuristic grey speaks of continuous innovation.